Be More Digital

Our Blog

Preparing for Google’s SGE

Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…

Facebook Updates Detailed Targeting

Facebook has announced significant updates to its detailed targeting options. The updates are planned for implementation starting January 15, 2024,…

Content Creation for SEO

Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…

Has Google Ditched Page Experience?

Google has recently made significant updates to its ranking systems guide, resulting in the removal of several page experience-related ranking…

Bing Gains on Google

Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…

March Core Update Rollout

Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…

Herdl Rated Top SEO Company

We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…

The New Bing Chatbot & PPC

Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…

AI-powered Search FAQs

The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…

Google Publish New Link Guidance

Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…

Using ChatGPT for Content Creation

As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…

The Future of AI and Search

AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…

Important Changes in GA4

As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…

Content Writing Guide

Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…

Google Analytics 4 Guide

The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…

SEO Predictions for 2023

As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…

Google Algorithm Updates 2022 Recap

In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…

Update to Helpful Content System

Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…

Using SEO to Improve UX

User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…

October 2022 Google Spam Update

Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…

5 Steps To Content Success

The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…

Best Practices For eCommerce SEO

You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…

Google’s Helpful Content Update

In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…

SEO Tips For Graphic Designers

As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…

Content Freshness: What Is It?

Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…

SEO Vs PPC

A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…

Creating Content for SEO

The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…

May 2022 Broad Update

It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…

The Speakers Agency Launched

We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…

Featured Snippet Updates

During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…

Project Management Tools: Yay

We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…

Understanding YMYL for SEO

When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…

Attributes of a great SEO Manager

Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…

Google’s Product Reviews Update

Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…

November Local Search Update

Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…

Image Extensions on Desktop

Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…

Sustainability 2021: In Review

Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…

Google Update Rich Results Fields

Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…

Core Web Vitals Retrospective

The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…

Destination mismatch Glitch

As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…

What’s Google Business Profile?

Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…

Title Changes in Search Results

Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…

Project Management Tools: ClickUp

In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…

Project Management Tools: Missive

In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…

The End of A Project

But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…

Project Management Tools: Slack

The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…

History of the Kanban

Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…

New Google Partner Badge

We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…

Core Web Vitals Updates

Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…

Google Updates Recap

Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…

Agile vs Waterfall

Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…

What is Google Analytics?

Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…

Our Top Project Management Tools

Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…